Case Studies
Text Messaging Service
Text messaging improves client contact rates
The adoption of text messaging into our customer contact strategies has been a highly successful development.
We recognise that making contact with customers is one of the biggest challenges for our credit management teams, so opening up new channels of communication is important.
HML’s text messaging service is not a stand-alone activity – it sits within our collections strategy. Clients using this service work with our optimisation team to identify the ideal times and volumes that will deliver enhanced results.
Setting up a text messaging campaign generally takes just 5 days. The results speak for themselves, with Right Party Connects (RPCs) of 20-45% and debit card conversions of 20-35% (the variation in results is dependent on the segmentation strategy applied).
Debit card payments collected when using this service have comfortably exceeded the costs incurred in set up and implementation.
